G Letter

February 2016

Happy Valentine’s Day to you and everyone in my Real
Estate Insider Family. Rather than just fretting about being someone else’s Valentine this month, consider that your most important relationship is with yourself. Do you love yourself unconditionally? Do you even like yourself? If not, you may be looking for love in all the wrong places. It’s impossible to love others if you don’t love yourself first — after all, you can’t give from an empty well.

Loving and respecting yourself creates a healthier, more abundant and fulfilled life. Many of us mistakenly believe that change happens from external things, but it is far more effective to change ourselves first, because positive change and progress ultimately starts from within.

You have to be happy on your own — this is a choice that you must make yourself. When you choose happiness over anger, and self-love over self-loathing, you open yourself to life’s great pleasures. It helps you see the opportunities in front of you, and it helps you discover your true, authentic self. Changing our perspective on life is empowering, liberating, and motivating. It gives us a sense of freedom and achievement that is separate from being a means to successfully reaching our goals. As Eleanor Roosevelt said, “The future belongs to those who believe in the beauty of their dreams.” Onward and upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques to ...

If you’re coachable, open to instruction, and will
take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/ glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program. If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 



G Letter

December 2015

Few days bring as much anticipation as Christmas Eve, especially for children who lie awake at night, waiting to get up at the crack of dawn to tear open their presents under the Christmas tree. The truth is that anticipation is a big part of fun for everyone.

Pleasant anticipation is an important source of happiness. Having something to look forward to makes us feel good and creates a healthy atmosphere based on positive expectations.

There are four key stages we experience when we enjoy an event:

1. Anticipation (looking forward to the moment)

2. Savoring (enjoying the moment)

3. Expression (sharing the moment with others)

4. Reflection (looking back on the moment — enhanced when you capture it with pictures, videos, mementos, or journal/diary entries)

Having something to look forward to brings happiness into our lives even before an event actually takes place. In fact, sometimes the happiness in anticipation is greater than the happiness actually experienced in the moment — in Latin this is called memoria praeteritorum bonorum, which means “the memory of the good pasts.”

Anticipation requires having something happy in your future to long for. When you look at your schedule for the next week, month, or year, are there things that you can look forward to with pleasure? If the answer is no, then I challenge you to pencil in something that you will anticipate with joy and gladness. Merry Christmas, happy holidays, and have a safe and happy New Year! Onward and upward!

I’m Looking for an Elite Group to Reveal My Most Profitable Real Estate Investing Techniques to ...

If you’re coachable, open to instruction, and will
take what I share and put it into action immediately, complete the application by visiting http://tinyurl.com/glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program. If your application passes, then either I or someone from my office will call or email you to set up a one-on-one interview and strategy session with me. 


G Letter

November 2015


I want to wish you and my entire Real Estate Insider Family a warm message of thanksgiving. I cannot tell you enough how much I appreciate YOU. A single expression of gratitude is never really sufficient, so Thank You, Thank You, Thank You ... that’s Thank You to the power of three for all you math aficionados! In our fast-paced world, it’s easy to take things for granted, but I have so many things to be thankful and grateful for ... including a happy, healthy and loving family, supportive friends, amazing coaching students, consulting clients, and business partners.

I’m grateful for the lifestyle that real estate has afforded me over the last 15 years I’ve been actively investing. I’m thankful for the two most important decisions I’ve made in my professional life: 1) using a credit card cash advance to help buy my first property, and 2) becoming a full-time real estate investor in 2002.

Neither one of these decisions was easy, but they were both necessary. I knew I wanted more out of life, but it took me time to get over my worry and fear. I knew I wanted to get to the top of the mountain, but until I realized that I had to actually climb the mountain, my circumstances didn’t change. The interesting thing is that once I made a commitment and started taking action, my fears and worries began to dissolve. The Chinese philosopher Lao Tzu said that a journey of a thousand miles begins with a single step.

Studies have consistently shown that people like you, who take the time to invest in their education, earn more money and achieve a more lasting success over time. In this season of thanksgiving, be thankful for what you have and express that gratitude by making effective use of the people and resources around you to get to that next level of achievement. Here’s some great news for you ... After coaching and mentoring hundreds of people over the years, I’ve realized that YOU have already achieved something in your life that is more difficult and challenging than what is required to become a successful real estate investor, so you’ve already proven that you have the commitment and determination to accomplish what you focus your mind and energy on! The bad news is that now you don’t have any excuses. Good luck. Onward and upward!

I’m Looking For An Elite Group To Reveal My Most Profitable Real Estate Investing Techniques To ...

If you’re coachable, open to instruction, and will
take what I share, and put it into action immediately, complete the application by visiting http://tinyurl.com/ glcoachingapplication.

After you complete the application, here’s what will happen:

I will personally review your application to make sure you’re a good fit for my program. If your application passes, then either I, or someone from my office, will call or email you to set up

a one-on-one interview and strategy session with me. 


G Letter

September 2015

Back To Work/School: Get Better, Find Your Focus


"School is never out for the pro". ~ Cavett Robert 


Summer is over. Time to find your focus, make a commitment, and set a deadline. Let’s get better and get results now. If you want to live better, then you should be constantly working to make today better than last year, last month, or last week. You create personal fulfillment in your journey to get better and improve. When you grow, so does your real estate business.

You aren’t a kid anymore, so I’m going to give it to you straight — real estate has its share of obstacles and challenges like all businesses. Real estate investing is like being in Florida — there are thunderstorms every day, but that’s why we have umbrellas. Besides, if you hide indoors forever, you’ll run out of food!

The work that is necessary for success in real estate investing is ongoing personal development. This is precisely what I’ve done consistently by working with mentors and coaches and by reading lots of books.

I still study and read voraciously. I currently have five books in the queue, patiently waiting for their turn. Those who refuse to study will get taken to school in the marketplace.

One surefire way to weather the storm is with help and support from others who’ve gone before you. Everyone needs support, and it’s better to build support before you really need it.

If you haven’t already, sign up for my real estate workshop on the last weekend of this month at geraldlucas.com. Good luck. Onward and upward!

Join me at my three-day LIVE real estate workshop, Friday, Saturday, and Sunday, September 25-27, where you’ll discover everything you need to know to quickly start making more real estate income. Get more info and pre-register at geraldlucas.com


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G Letter

July 2015

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Work Fun Into Every Day


"Some 80 percent of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?" ~ Richard Branson 


Summer is finally here! From backyard barbecues to beach trips, we associate summertime with having fun more than any other season of the year. I admit I’ve already spent some time chillin’ poolside this year. Special summer moments remind us how important it is to have fun and play.

When we reach a certain age, we often begin to starve ourselves of play. This comes at a huge cost, given the many important ways our brain and senses benefit from play. Play provides nourishment for both our body and our spirit.

Recent Japanese research found that spending as little as two hours a month laughing or listening to your favorite music has as big an impact on blood pressure as eliminating salty foods, or even losing 10 pounds.

Having fun is also a great creative engine that boosts
our ability to think outside the box and solve problems. Having fun revitalizes us and creates a healthy environment where we are more innovative and productive, and where customers are more likely to want to do business with us.

You don’t have to wait until your next scheduled vacation to add some fun to your day. You can and should start incorporating things you enjoy into your day right away. It doesn’t have to be much — laugh out loud, tell a joke — but balance is one of the keys to happiness and fulfillment.

Life doesn’t have to be so serious all the time, and doing things that light you up will help you relax. An exciting life doesn’t happen to you. You must find small ways to improve your life by shifting your perspective and changing some of your daily habits and activities. Make it a point to work some fun into every day. Good luck. Onward and upward!

 *Join me at my three-day real estate workshop: Friday, Saturday and Sunday, September, 25th–27th at the Meadowlands Hotel, 2 Harmon Plaza in Secaucus, NJ, where I’ll reveal a technique I’ve never shared before. Get more info and pre-register at geraldlucas.com.